The Bra Burning of 1968, the voices echo

September 09, 2017 2 Comments

The Bra Burning of 1968, the voices echo

50 years ago, today. “A protest would feature a “freedom trash can” into which women could throw away all the physical manifestations of women’s oppression, such as “bras, girdles, curlers, false eyelashes, wigs, and representative issues of Cosmopolitan, Ladies’ Home Journal, Family Circle, etc.”  Smithsonian Mag 

The protesters tell the world, “All women are beautiful.” Not just those paraded through the Miss America pageant, but all women, all races, all shapes, all sizes. Not the “standard” of women so specifically selected that met certain criteria.  

Women protest to no longer stand up to conventional beauty standards. The added pressures of society to dress up, apply make-up, and conform our bodies into subjects desired by the other sex do not define our beauty. 

These voices echo back 50 years to this pivotal and controversial moment in history, the “Bra Burning” in Atlantic City. They still echo.  

Have we heard them? 

This may sound strange coming from me. A woman who rebuilt her breasts after breast cancer, and then designed beautiful lingerie to feel sexy again after the loss of something I didn’t even really realize I was attached to or defined as my femininity or sexuality. That’s just it.  

I couldn’t help the striking comparison of the commercial objects that were thrown into the freedom trash can, and how those objects correlated so deeply to my treatment and recovery from breast cancer. Bras. False eyelashes. Wigs. So, I had to ask myself, are these objects of oppression? Or something that we, as women, enjoy and therefore do.  

Women Liberation Freedom Trash Can 1968

Where have things gone wrong 

In today’s world women’s femininity is still largely defined by her breasts, her plump lips, her flirty eyelashes, her long hair. Things you lose as you fight for your life. Things are changing. I hear those voices echo from 50 years ago, with a different intent now.  

The women “burned” their bras to be heard, to be represented, to be free. They wanted true equality. An equality that should have no attachment to what we do, how we feel, or what we want to look like.  

I believe the “bra” to be the symbolism of the era for restriction, constraint, conforming to norms, that they wanted broken. The right to not have to wear a bra, and therefore “burn” it, levels the playing field in some sense. Not because women didn’t want to wear bras, or even enjoy doing so, but men don’t have to, so therefore “free the nip!”  

It started an important conversation. Women should no longer feel the need to conform to the shapes desired by molded cups, and underwires that lift & separate, mostly, designed by men. 

The desire to express ourselves, is up to us. It should not be molded into some “ideal” of some “woman” that holds the utmost standard of beauty, this could be breasts, eyelashes, or hair. Or none of this at all.  

50 years ago, a conversation started, maybe in whispers, but now, I can hear it loud and clear.  

How we join the conversation. 

The first mastectomy was reported in by William Halsted in 1882, the entire breast, pectoral, and lymphatic tissue was removed. It is not well documented, but I hope this surgery prolonged this woman’s life then as it does for so many of us now. But how far have we come? 

Just several years after the “bra burning” protest, the first silicone breast form was made to give those undergoing a mastectomy, an opportunity of symmetry and what some may say “normalcy.” Because having two breasts was still deemed a requirement for a woman, masking the loss of a breast felt important. 

This was the norm for women post-mastectomy for 40 years, until we started to hear those echoes from 50 years ago, listen to those cries, and turn them into our own voices, and our own protests.  

AnaOno x Cancerland, Beth Fairchild, New York Fashion WeekJanuary 2017, women lead the largest worldwide protest, a march, that would cover equality, politics, and human rightsOn the heels of the Women’s March, breast cancer patients take the world by storm and show the aftermath of the disease in a way that had never been seen or discussed. Thirteen breast cancer patients stomp the runway at New York Fashion Week. Their voices told their stories, that we are breastless, strong, and empowered people.                                                                                                                                                                                                            Beauty norms have directed much of our misinterpretation of what breast cancer is in the lives of the afflicted. We wanted to change this, we wanted the world to see what breast cancer really looks like. It’s not the bra, it’s not the breasts, it’s not your hair, and it’s not your eyelashes.                                                                                                                                                     None of these objects make you less than you, less than a woman. It is the what is seen by the outside, it is what tells the world that you have cancer. Now, we know these objects don’t define our “femininity, but we like them. Its how we chose to express ourselves. We don’t need to two breasts to feel “normal”, we are not one, we are many, and we want to do what makes us feel beautiful.  

Let’s burn those old mastectomy bras. Let’s let our definition of beauty be defined how we wish. Let’s keep this conversation going, throw it into the world until they can no longer turn a blind eye. Let’s give nod to those brave and empowered women in 1968, who didn’t hide in the corners and stood up in protest to change societal norms, even if it took us 50 years to hear it.  

2 Responses

April LaPlante
April LaPlante

September 28, 2018

10 years ago I was diagnosed with breast cancer. I was lucky, needing only a lumpectomy with both Chemo and radiation therapy. Three months shy of my 10th anniversary I was diagnosed with Sarcoma in the axilla of the breast that received the radiation, most likely a result of the radiation therapy. Removal of the Sarcoma left me with my right breast noticeably smaller than my left. While I have never been concerned with how I look in tops, I am considerably more subconscious this time round. I hate bras and although I was only 13 at the time of the first bra burning, I would have been one of those courageous ladies taking a stand for their rights. Body shaming is a by-product of society’s idea of “beauty”. I am 63, carry about 75 pounds more weight than I want, and oddly shaped in the breasts. BUT, I AM BEAUTIFUL! “I am Woman, hear me roar!” I AM BEAUTIFUL!

Amy M
Amy M

September 25, 2018

Truth! I hate that BC stole my breasts and my full eyelashes and how now I am conflicted as to, am I conforming to what society defines as beautiful or what I deem as me? It’s a slippery and emotional slope we as women walk. Are we brainwashed to believe beauty is an unattainable perfection? I think we are and then to have BC take away these symbols of beauty makes it even harder to look at yourself in the mirror when your body has been forceably changed. BUT… I will lead by example for my daughter and show her beauty is Me and Her because We need to love our uniqueness and that of others.

Leave a comment

Comments will be approved before showing up.

Also in In the Dressing Room


March 14, 2019

We know finding a bra after breast surgery can be overwhelming. That's why we do what we do. AnaOno is always here to help make you feel comfortable in a bra that fits and is made just for you. 

View full article →


March 10, 2019 2 Comments

View full article →


March 03, 2019

With the start of another new month, comes a new theme: RECOVERY. Recovery is crucial for our bodies, minds and overall health. It’s the time to give your body a break so that you can heal faster. However, as many of us know, recovery isn't just for after surgery. It's a constant. Once you've been through it, you are always trying to heal, rest, find a new version of yourself, and try styles and solutions that help you along the way. Here’s some helpful recovery tips and suggestions to keep in mind for your recovery.

View full article →