AnaOno Sustainability Promise
AnaOno Sustainability Promise

AnaOno Sustainability Promise

Dana Donofree
3 min read

At AnaOno, we not only pride ourselves on making chest-inclusive lingerie, but we also pride ourselves on using sustainable material to help give back to the environment. We have made promises to you and to the environment to not take from it, without giving back and that's exactly what were doing. The fashion industry is one of the leading polluters on our planet, but there are ways that we can make a change. Here at AnaOno, we are doing our part to give back to our planet, in the hopes that other brands will follow. We have made promises to ourselves, our community, our customers and our planet that we will do good and try our bests to make an impact. Don't believe us? Read through our sustainability promises to learn more about all the ways we give back.

Shop Our Modal Collection

Promise # 1

We make our products using TENCEL™ Modal material. Our material is made from sustainably harvested beech trees and made in sustainable factories, located in the heart of Colombia. 

TENCEL™ Modal fabric is an ultra-soft fiber made from beech trees. It is stretchy, absorbent, and beyond breathable, making it the perfect foundation for our comfortable mastectomy bras and post-surgical bras. It is cool to the touch and moisture-wicking, yet will offer the support you need without irritating your sensitive skin post-surgery or scars.

Due to the combination of raw material and cellulose, this fabric is considered a semi-synthetic that is then developed into a fiber through an environmentally conscious chemical treating process. At the end of the process, the modal produces an unbeatable silky soft quality that, unlike other stretch fabrics, will not lose its shape or quality when washed.

Promise # 2

For every beech tree we harvest, we plant another one in its place. We source our beech trees in Colombia. The trees are natural and a sustainable source for our products, as they do not require much to really any artificial irrigation. Additionally, modal  has been certified as both biodegradable and compostable.

What exactly does that mean? Biodegradation is the breakdown of an organic matter by microorganisms, such as fungi or bacteria. In simpler terms, the materials are able to disintegrate, without leaving a trace, which is less harmful to the environment.

Promise # 3

We recycle water so you don't have to. All of out water runoff is put through 3 different filtration systems and used to water the factory garden. We strive on making sure that we give back to the environment in anyway that we can, as we know that the fashion industry itself is one of the leading users in water waste.

By filtering our water to make it usable again for out garden, we aren't wasting any water. Why is recycling water so important to the environment? Water recycling can decrease the diversion of freshwater from sensitive ecosystems and reduces the waste sent to landfills and incinerators. 

Promise # 4

We use biodegradable, recyclable and reusable packaging. The most important benefit for using biodegradable packaging is the potential to reduce overall waste in the fashion industry. Additionally, our bags are reusable, so you can use them to store items or just it as a cute tote to use while shopping.

Recycling reduced the amount of waste that is sent to landfills and incinerators. Additionally, it helps prevent pollution and reduced greenhouse gases that are released into the air. 

The benefit of using reusable packaging is not only good for the environment, but also gives you the ability to use the bag for other purposes. Our new Lg x AO pajama tote is perfect for grocery shopping, a purse, going for a walk or really anything that you could think of! Using reusable bags helps reduce the amount of waste such as plastic packaging, while also giving you a new cute souvenir. 

Dana Donofree
Dana Donofree

Founder and CEO of AnaOno. After a diagnosis of breast cancer in her late 20’s, Dana took her own lived experience and fashion design background and (re)designed intimates for those that have undergone breast surgery. Dana’s story has been published around the world in outlets like New York Times, BBC, Huffington Post, The Today Show, and more.