2010:Dana Donofree received news that changed her life, both personally and professionally. 3 dreaded words: "You have cancer."
2011:After a grueling year of treatment, Dana began the fruitless search for the perfect bra that fit her new, altered body.
2012:No bra was found. Dana designs her first underwire free bra that was everything she wanted since losing her breasts to cancer.
2013:AnaOno is officially established. The first focus group is held, and the designs are tested on all surgery types.
2014:We launch the 1st breast cancer bra on the internet! Our brand premiere, Never Alone, stars 8 patients and survivors.
2015:"Breast Cancer Lingerie Line brings sexy back!" says Today Show, People, USA Today, Huffington Post, and more.
2016:We expand our offering to pocketed mastectomy bras, reconstruction bras, radiation therapy bras, and post-surgery loungewear.
2017:#Cancerland x AnaOno team up for the FIRST EVER New York Fashion Week runway show featuring breast cancer patients.
2018:AnaOno launches in Soma stores nationwide to expand the reach to breast cancer and post-surgery patients.
2019:"Not Just One" debuts on Amazon to amplify the voices of those living with metastatic breast cancer featuring AnaOno models from NYFW.
2020:With orders coming from around the world, we know breast cancer doesn’t stop, so neither will we. Even COVID can’t stop us!