THE ANAONO DIFFERENCE
We are a lingerie and loungewear company that launched in 2014 with the mission to design specifically for women who've had breast reconstruction, breast surgery, mastectomy or are living with other conditions that cause pain or discomfort. Our collections of bras, panties and apparel are created and constructed to meet their specific needs that are often not met by traditional lingerie brands. We differ from the larger market because we target what these women need to feel comfortable, confident and beautiful. This includes wire-free designs, four-way stretch, hidden seams, gentle materials, pocketed and non-pocketed bras and cut and construction to avoid pain points.
Our mission and our branding is always with the intent of servicing these women. Our goal is to take them from surgery, through treatment and beyond into the rest of their lives. We offer guidance every step of the way, not only in lingerie and apparel, but also with our community and blog information. Our brand was founded by a young breast cancer survivor, Dana Donofree, at the height of her fashion design career. Her belief then and now is that no woman should ever be alone in this. That is why with AnaOno, you are Never Alone.
"The greatest physical challenge my patients faced post-surgically was being able to find clothes that helped them look the way they felt on the inside. They felt sexy but had difficulty translating that into clothing that suited how they felt on the inside. They are emotionally traumatized by the surgery they needed to heal them. Having a bra specifically designed for them during the post operative portion of recovery helps with the functional challenges and softens the emotional burden. AnaOno garments are customized to minimize patient discomfort and maximize recovery."
-Brannon Claytor, MD, Claytor/Noone Plastic Surgery
Our collections are made for women with one breast, two breasts, no breasts or new breasts. We dress women with unilateral and bilateral mastectomies, with or without reconstruction. We clothe women in lush RecoveryWear™ and loungewear with a unique drain management system so from the moment they step out of surgery and enter treatment, they feel comfortable, feminine and beautiful. From there, we offer patented Radiation Wear specifically designed to avoid areas of the skin that often get burned or scarred and chafe during treatment. And with a collection of post-op bras and wirefree bralettes, we are making a difference to be there with these women on every step of her journey for the rest of her life.
Diagnosed with Infiltrative Ductal Carcinoma at 27, Dana Donofree founded AnaOno out of her own necessity and desire for pretty, sexy, beautiful lingerie. After a bilateral mastectomy with implant reconstruction her own bras no longer fit and she was certain there must be more than just sports bras and camisoles (as nothing in the traditional lingerie market fit her surgically-altered body any more). With a degree in fashion design from Savannah College of Art and Design, and a quite successful fashion industry career, she took her ten plus years experience and put it toward designing, launching and growing AnaOno.
Dana has experience in every facet of the fashion industry, from couture to children's accessories, private lines to mass market box stores, design to launch to merchandising and distribution. She started as a design assistant in New York, launched lines, dressed and styled celebrities and ran a multi-million dollar account, handling merchandising and distribution.
She is also very active in the breast cancer community and is involved with several breast cancer non-profits, including being Co-Chair on the board of Jill's Wish and member of the Living Beyond Breast Cancer board. She attends conferences regularly, participates in the Young Survival Coalition Tour de Pink and has been a panel speaker for several events, including Women’s Entrepreneurship Day and the Young Survival Coalition Summit.
Dana has contributed blog pieces and articles to websites small and large, including I Had Cancer, Living Beyond Breast Cancer, XO Jane and Today.com. She has been featured on television news segments and a variety of podcasts, as well.
However, she is most proud of is being able to make a difference in the lives of women worldwide and is honored to continue to spread her mission of Beauty, Confidence and Empowerment.
FINDING THE PERFECT FIT
Our sizes range from XS-XX, fitting women from a traditional 32A to a 44DD. Our bras offer four-way stretch, pullover, front-closure and back-closure options. We construct every bra to fit the woman, rather than having our customer try and wriggle in and fit the bra. You can learn more about our sizing and ranges here.
ANY QUESTIONS? WE'RE HERE TO ASSIST YOU
We offer LiveChat on our site M-F 10 a.m. - 8 p.m., EST, when we can, and we're always accessible through email (firstname.lastname@example.org or via the letter avatar on our site) when our Chat is closed.
"I just wanted to send a note to say thank you for the beautiful work, care and thought that goes into each piece. I loved the sweet marketing emails and the cute packaging, the bras are the most comfortable I have ever worn in my life, and I can look at myself and FEEL even better than I did pre-diagnosis. Through my journey this has helped me find a new level of appreciation for myself, and I can't stop spreading the word to other women I know. Thank you so much for having a young cancer survivor in mind and wanting to spread a little bit of joy to our lives."