AnaOno Sustainability Promise
AnaOno Sustainability Promise

AnaOno Sustainability Promise

Dana Donofree
3 min read

Sustainability at AnaOno: Comfort for You, Care for the Planet

At AnaOno, we’re proud to design chest-inclusive lingerie and loungewear that supports every body — and our planet. We believe that comfort and sustainability should go hand in hand. The fashion industry is one of the world’s biggest polluters, and while change can’t happen overnight, we’re committed to doing our part.

We’ve made promises to ourselves, our customers, and our community that we’ll design with intention, respect the environment, and continue to innovate responsibly. Every decision we make — from the fabrics we choose to how we manufacture — reflects our dedication to sustainability. 

Don’t just take our word for it — learn more about the promises we’ve made to help protect the planet, one bra at a time. 

Shop Our Modal Collection

Promise #1: Our Fabric - Comfy

We’re redefining what comfort and sustainability feel like. Our proprietary Comfy fabric is crafted from a blend of 96% TENCEL™ MicroModal and 4% Spandex, balancing softness, performance, and planet-friendly innovation.

TENCEL™ MicroModal is a cellulosic fiber obtained from renewable wood pulp sourced from sustainably managed forests that regenerate naturally. The fiber is produced in Austria and then spun and knitted in Colombia. Known for its luxurious drape, high moisture absorption, and exceptional softness, it’s as gentle on your skin as it is on the planet.

Comfy offers:

  • Superior softness compared to conventional cotton
  • Breathability and freshness thanks to fine MicroModal fibers that wick away moisture
  • Four-way stretch for flexibility and long-wear comfort
  • Long-lasting durability with high resistance to pilling and wear
  • Shape retention and colorfastness, even after repeated washing
  • Elegant drape and silky touch, ideal for garments that rest gently against sensitive skin

 

Comfy embodies the perfect balance between innovation, sustainability, and performance. Designed for high-performance loungewear, recovery bras, and versatile essentials, it delivers comfort you can feel — and quality you can trust.

Promise #2: Sustainable and Safe Production

We partner with Protela, a manufacturer committed to eco-friendly and ethical textile production. Our Comfy Modal fabric has been tested against over 1,000 harmful substances to ensure safety for skin contact and human health. 

Through Protela’s EcoProcess, we minimize water and energy use during textile production — lowering our environmental footprint without compromising quality. Compared to conventional cotton, TENCEL™ MicroModal uses 97% less water, emits 85% less CO₂, and is fully biodegradable in soil, fresh water, and marine environments — even suitable for home composting. 

Promise #3: Conscious Design for a Cleaner Future

Comfy isn’t just kind to your skin — it’s also kind to the planet. Our proprietary modal fabric is made with 96% bio-based, renewable fibers that do not shed microplastics when washed, unlike synthetic fibers such as polyester or nylon. That means your comfort doesn’t come at the cost of clean oceans or ecosystems.

Knitted with over 90% biodegradable fibers, Comfy is designed to naturally break down in both soil and marine environments. And thanks to our DuraColor technology, our fabrics maintain rich, vibrant colors wash after wash — extending the life of your garments and reducing waste over time. 

Promise #4: Reducing Waste Beyond the Fabric

We’re committed to sustainability in every step of our process — including packaging.
Our packaging materials are biodegradable, recyclable, and reusable, helping reduce the waste that ends up in landfills. Every reusable tote bag or packaging piece gives you a new way to carry a little piece of AnaOno with you, while reducing single-use plastic waste. 

From water recycling in our factories to designing products that last, we’re constantly looking for ways to give back to the planet — because sustainability isn’t a trend for us; it’s a promise. 

Shop our Modal Collection

Experience the softness, breathability, and sustainability of Comfy. Our collection of post-mastectomy bras, recovery styles, and loungewear are designed to move with you, support your journey, and care for the planet we all share.

Shop our Comfy Modal

Dana Donofree
Dana Donofree

Founder and CEO of AnaOno. After a diagnosis of breast cancer in her late 20’s, Dana took her own lived experience and fashion design background and (re)designed intimates for those that have undergone breast surgery. Dana’s story has been published around the world in outlets like New York Times, BBC, Huffington Post, The Today Show, and more.