Celebrating 10 Years of Comfort, Confidence, and Chest-Inclusion with AnaOno
By Dana Donofree, Founder of AnaOno
Ten years ago, I embarked on a mission to revolutionize the way people feel about their bodies after breast cancer. When I created AnaOno, I set out to offer not just lingerie, but empowerment, comfort, and confidence for those who had been overlooked by the fashion industry. Now, a decade later, I find myself reflecting on this incredible journey and the milestones we’ve reached together.
AnaOno was born from a deeply personal experience—my own battle with breast cancer at the age of 27. At that time, I was living a life I loved—engaged, career-focused, and constantly traveling the world. Everything changed when I heard the words, “You have cancer.” Those three words flipped my world upside down. I had no family history, no symptoms, and yet, here I was, facing a future I couldn’t have imagined.
After my surgeries, I searched for lingerie that could make me feel like myself again—feminine, empowered, beautiful. But what I found was an industry that didn’t see me anymore. The options were limited, and the message was clear: post-mastectomy bodies weren’t valued by mainstream fashion. It was in these moments of frustration and heartbreak that I realized I had to do something, not just for myself, but for all of us who had shared in this same lived experience.
That’s how AnaOno was born—out of necessity, yes, but more importantly, out of love. I knew there had to be a better way to honor our bodies, to give us back the confidence cancer had taken away. Over the last ten years, that vision has only grown stronger. What started as a simple desire to fill a gap in the market has transformed into a mission to empower people of all shapes, sizes, and surgical outcomes.
Through every challenge and every success, I’ve held fast to one core belief: AnaOno is about people, the patients, and everyone in between, it is more than just a bra. Every bra, every design, and every campaign is created with the intention of making someone feel seen, supported, and beautiful—just as they are.
In the last decade, we’ve achieved things I could only have dreamed of when we first started. We’ve partnered with major retailers like Soma, ThirdLove, Victoria’s Secret, and Meijer, bringing our chest-inclusive designs to a wider audience. This isn’t just about selling lingerie—it’s about changing the conversation around body image, self-love, and inclusion in the fashion industry.
AnaOno’s designs support every individual, whether you have one breast, two breasts, no breasts, or new breasts. We’ve introduced bras for flat closures, single-breast needs, and those who have undergone a variety of surgeries. We’ve made sure that everyone—no matter their chest type—feels represented and empowered.
We’ve become a symbol of inclusivity, not just in the mastectomy space but for anyone who has ever felt left out of traditional beauty standards. We’re not just making bras; we’re changing lives.
As I look back on the last decade, I am filled with gratitude. To our customers who have been with us since the beginning, to those who recently discovered us, and to those we’ve yet to meet—thank you. Your support has allowed me to live my passion and dream even bigger.
AnaOno was founded on the idea that no one should feel alone after breast cancer. Today, a decade later, I am reminded daily that I am never alone, thanks to this incredible community. Together, we’ve accomplished so much, and together, we will continue to change the world. Here’s to the next decade of empowering, supporting, and inspiring each other.
With love and endless gratitude,
Dana Donofree
Founder, AnaOno
