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AnaOno Expands to Meijer

AnaOno Expands to Meijer

Dana Donofree
2 min read

Meijer X AnaOno Collaboration:

We're thrilled to announce that we are partnering with Meijer to bring our mastectomy bras to stores across the Midwest! This first-of-its-kind collaboration integrates our designs into Meijer's Tranquil & True line, making post-surgery intimate apparel more accessible than ever. 

The journey of this partnership began in 2022 when our founder, Dana Donofree, met Annette Repasch, Group Vice President of Softline's at Meijer, at a Women in Retail Leadership conference. Both Dana and Annette went through their own breast cancer experiences and immediately bonded over their shared experiences and dedication to empowering women through comfortable and beautiful clothing. 

Annette's connection to this partnership is deeply personal. After losing her mother to Stage 4 breast cancer, Annette was diagnosed with Stage 1 breast cancer in 2013. Despite undergoing a mastectomy, she faced ongoing physical challenges due to her body rejecting reconstruction, leading to multiple surgeries. Annette's story highlights the necessity of accessible, comfortable post-surgery bras—a need that AnaOno fulfills exceptionally well. "The good news is that my cancer is in remission, but my recovery journey has been long and painful. Having access to AnaOno bras would have significantly eased my pain," Annette shared. "Now, I'm thrilled to wear these bras and bring them to Meijer customers."  

AnaOno x Meijer partnership announcement make mastectomy bras more accessible

The AnaOno x Tranquil & True collection features bras specifically designed for those who've undergone mastectomy, lumpectomy, reconstruction, or other breast surgeries. The collection includes two primary styles, The Front Closure Bra and the Full Coverage Bra, also known as the Rora and the Monica, from our line. Our founder, Dana Donofree, continues to express her excitement about this collaboration: "I'm honored to be part of this evolving conversation around breast cancer. 

"Our goal is to make mastectomy garments accessible to all, no matter where they live or shop."- Dana Donofree


 This partnership marks the first retail collaboration for both AnaOno and Tranquil & True, demonstrating Meijer's commitment to inclusivity and community support. By pairing with AnaOno, Meijer aims to support and empower customers who have undergone chest surgery or are battling breast cancer, helping them feel confident and beautiful. The AnaOno x Tranquil & True line is now available in over 175 Meijer stores across six states. 

With this collaboration, we strive to continue making positive impact on the lives of breast cancer survivors/ thrivers/ previvors, offering them the comfort and support they need and deserve. Visit your local Meijer store to explore the AnaOno x Tranquil & True collection and experience the difference firsthand. 

Want to learn more about this collaboration? Check it out here.

Dana Donofree
Dana Donofree

Founder and CEO of AnaOno. After a diagnosis of breast cancer in her late 20’s, Dana took her own lived experience and fashion design background and (re)designed intimates for those that have undergone breast surgery. Dana’s story has been published around the world in outlets like New York Times, BBC, Huffington Post, The Today Show, and more.